Starting an Instagram page with little to no followers with no clear audience to target towards can be very discouraging. You would need to create and implement a plan of how you will interact with people – interaction on Instagram will increase your visibility.
Remember, Instagram is a community-orientated social media platform, although you can connect with family and friends, the features on Instagram are like Facebook meets Pinterest. Instagram intentionally promotes engaging with other users as one of the main features on Instagram is the explore page and hashtags, it encourages exploration and interaction.
Here is an obvious piece of advice to increase your engagement, just interact with users! There is honestly no secret method in boosting your engagement, apart from a little reality check, go out of your way to communicate with the Instagram community that fits your niche.
Although Instagram is social media website primarily used for image-sharing, communication is still vital – which you could use image-sharing as a way of sharing ideas to your Instagram followers. However, Instagram is becoming more interactive with providing more features to allow people to communicate quickly and efficiently. Also, you can’t forget about the comment section and direct messages.
Here are several practices that can help you grow your engagement on Instagram:
- Posting Content Regularly: Another obvious piece of advice, consistency is important as with that alone Instagram users will most likely base your response time of how much you post per week.
- Use All Available Features on Instagram: You may be aware of it – or not – but there are various features you can use to interact with your followers.
- Stories – These are best to use daily as they have a time limit and posting frequently wouldn’t be spamming by many users, but as always just don’t overdo it.
- Live Stories – You would have to plan exactly what would you want to be broadcasting live as many businesses, entrepreneurs or influencers will use live stories to interact with their followers to do Q&As, competitions, giveaways, etc.
- IGTV – It is basically YouTube, except it is on Instagram, you will not be ridiculed for uploading vertical videos that are longer than 30 seconds anymore! All jokes aside, this is a brilliant way to use Instagram’s hashtag system to your advantage and get more potential followers and increase engagement with this feature.
- Track Your Engagement Statistics: You only have access to this feature when you change your Instagram page from a personal profile to a business profile. With this feature you’ll be able to track in-depth statistics from how many people like and comment on your posts, how many clicks, what time of day and what day of the week has popular interaction, etc.
- Maintain Long-Term Connections: Perhaps there are several users you work in collaboration with, or you are still in frequent communication and consideration of your first batch of followers – honour their loyalty with whatever you see necessary to keep the connections intact!
- Analyse the Trends: This does not need an explanation it is as simple as tapping on a relevant hashtag and INTERACTING with that side of Instagram.
Although none of this information is entirely new, you would be very surprised at how many people do not practice these methods, although they are very easy to implement and can change how much engagement your page receives.
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